London Design Gold

2026 Winner

Sen-Shan Pharmacy

Entrant

USM INNOVATION INTEGRATED DESIGN

Category

Interior Design - Healthcare

Client's Name

-

Country / Region

Taiwan

About The Entry

The designer completely redefines the archetype of a next-generation Chinese pharmacy. Here, traditional Chinese medicine is no longer confined to medicine chests behind a counter, brown paper packages, and dated storefront signs. Instead, it is translated into a luminous, highly aesthetic locus of knowledge framed by a bright atrium, wooden grilles, curated display walls, and custom brand motifs.

Beginning at the storefront, the designer established a highly recognizable entrance sequence that projects the commanding presence of a corporate headquarters, allowing visitors to feel the grandeur and openness of the rebranded identity before they even step inside. Natural light pours into the central atrium, positioning the museum's focal masterpiece as the visual anchor, resembling a botanical element sculpted by time, quietly nurtured within the daylight.

The resulting "Great Wave" feature wall dynamically extends upward to house certifications and research records. This layout not only symbolizes the continuous accumulation of the brand's professional expertise but also lends visual tension to empirical data and accolades.

Overall, the design breaks away from the heavy, cluttered, or overly nostalgic clichés typical of traditional Chinese medicine spaces. Instead, it adopts a museum-inspired circulation, a youthful brand vernacular, and an easily legible exhibition rhythm, making wellness highly approachable and profoundly persuasive.

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